Two offices rm consultants russia and rm consultants france have coordinated three events on behalf of The Ministry of Culture & Tourism of the Kingdom of Bahrain in Paris on 26.11.2012 and in Moscow on 27.11.2012 with the participation of the Minister of Culture & Tourism, Her Excellency Sheikha Mai bint Mohammed al Khalifa. The aim was to introduce the Kingdom as an exceptional yet less known destination of the Gulf to the up-market and MICE segments of the French and Russian markets, stressing to authenticity of the destination and the wealth of the cultural heritage. For so doing the target audience was the media and the travel trade of both markets.
27.11.2012Tylos exhibition press conference, Orient Museum, Moscow
A midday press conference was held to introduce the media with the exhibition "Tylos, the journey beyond life", a rare collection of archeological findings from ancient sepultures dating from more than 3000 years. Her Excellency Sheikha Mai bint Mohammed al Khalifa. Minister of Culture & Tourism took an active part to this very lively conference during which the curators, Ms Nadine Boksmati-Fattouh (BAH), Mr Pierre Lombard (FRA) and Mr Tigran Mkrtychev (RUS) explained their work. Together with Mr Regis Morvan, rm consultants CEO and representative of Bahrain Tourism in the Russian Federation, they stressed the importance of the preservation of the cultural heritage of the country for the development of the travel industry. As Her Excellency pointed out, "Investing in culture attracts tourism" and the result of many year's effort is much appreciated of the some 11 000 valuable Russian tourist who visited the Kingdom this year. These figures are expected to dramatically increase with the opening on 01.10.2012 of the Bahrain Tourism marketing office in Russia and the special events due to take place next year in Bahrain in Manana as the capital of the Kindgom will be the 2013 Capital of the Arab Tourism. The opening of the exhibition took place at 18:00 with more than 200 representatives of Moscow vibrant cultural life. The press conference was organized by Point PR, rm consultants russia press office in coordination with the Orient museum.
Bahrain tourism Evening, Moscow
More than a hundred key stakeholders of the travel trade attended the evening function organized by rm consultants russia on behalf of the Ministry of Culture & Tourism of the Kingdom of Bahrain in the very centre of Moscow, at the National hotel. Decision makers and opinion leaders from the MICE, lifestyle and up-market segment were present as well as the top player of the Middle East destinations of the Russian market. The Moskovsky hall offered a very special opportunity to put the branding elements of Bahrain Tourism branding (roll up, press wall, 65" flatscreens) with the Kremlin in the background. An introductory speech was made by the Minister of Culture & Tourism, Her Excellency Sheikha Mai bint Mohammed al Khalifa followed by a B2b presentation of the assets of the destination in Russian by Mr Regis Morvan, rm consultants CEO, head of the Bahrain Tourism representation and Ms Ksenia Pulina, Bahrain PR & marketing officer.The new movie launched for the occasion of "Manama, 2013 Capital of Arab Tourism" was also screened and many participants asked the right to showcase it on their site. The Russian version of the brochure "10 Must Do's in Bahrain" was warmly welcome as the it is the first edition adapted for this market and the marketing office received the day after more requests from the travel trade for more than 5000 pcs as it is considered as an exceptional tool for sales support for the public. Though taste & colours are endless topics for discussion and everybody has one's own opinion, all the guests agreed than the small Kingdom of Bahrain has an immense potential to increase the number of upmarket Russian clients, especially by attracting for short breaks or escapades to discover the true Arabia a part of the huge flow which is heading to the United Arab Emirates. Bahrain is truly the pearl of Arabia!
Contacts
the fast reacting rm consultants team can organize your event or bring a valuable help to it thanks to its network of highly trained collaborators thanks to its partnership with the Interface Tourism Group. At your disposal: offices in 15 countries covering 25 markets and a smart multilingual staff able to handle any marketing or PR task. For more information and quotation, please contact Mr Eric Grandjean at rmconsultwww@gmail.com
Links
Aucun commentaire:
Enregistrer un commentaire
Remarque : Seul un membre de ce blog est autorisé à enregistrer un commentaire.